I T ’ S A L L I N T H E P R O C E S S

Whether we’re crafting your brand identity, re-developing your creative strategy or building your digital products — we never leave you in the dark!

Our creative process is designed around building long term partnerships with our clients. To make that happen, we always have our process outlined before we begin designing and we remain committed to open communication and transparency.

PHASE ONE

Discovery

Before we can truly begin work on your project, be it branding or web focused, our first stage is always discovery. This is where we outline your business’s identity, short and long term goals, content strategy, KPIs, customer priorities, and more!

This is essential for us to make strategic business decisions that influence our design choices.

    • Identify Your Business Goals

    • Outline Your Audience

    • Research Market Competitors

    • Solidify Your UVP

    • Identify Who You Are to Your Audience/User

    • Explore Personal Preferences

    • Gather Inspiration

    • Identify Primary Goals

    • Outline Short Term Goals

    • Outline Long Term Goals

    • Outline Key Metrics/KPIs

    • Identify Audience/Users

    • Feature Mapping

    • Pain Point Consolidation

    • Software/User Requirements

PHASE TWO

Strategy & Outline

Once we have a clear idea of who you are and what your goals are, our team develops a strategy and project outline (including user stories and wireframes for web design projects).

This stage allows you to view the full scope of the project before we begin and makes sure that we’re all on the same page!

    • Solidify Your Brand Needs

    • Outline Branding Road Map

    • Confirm Mission & Values

    • Craft Moodboards & Choose A Direction

    • Explore Tone of Voice

    • Identify Channels

    • Outline MVP Feature Priorities

    • Site Map Solidification

    • User Flow Creation

    • Roadmap Development

    • Timeline & Stakeholder Outline

    • Content Gathering

PHASE THREE

Design & Iteration

Successful partnerships require clear communication!
Our design process begins with inspiration and develops through several rounds of review and iteration to make sure your feedback is prioritized.

Brand projects traditionally include two revision rounds, whereas web design also includes development & testing phases.

    • Sketching Phase

    • Logo Design

    • Visual Identity Exploration

    • Up to Two Rounds of Review & Iteration Based on Feedback

    • Application of Identity to Unique Brand Collateral

    • Brand Guidelines & Usage

    • Low Fidelity Wireframing

    • LoFi Prototyping

    • High Fidelity Wireframing

    • Design System Development

    • Development Sprints

    • Demo & Test Sprints

PHASE FOUR

Launch

Whether we’re showcasing your new branding to the world or officially launching your new website — we never leave you hanging at the end of a project!

Our team works with you to make sure you feel confident in using, maintaining and proudly building upon your new design system.

    • Branding Applied to Unique Collateral

    • All Printing & Digital File Prep

    • All Assets Packaged for Use

    • Final Files Handed Off

    • Launch!

    • User Test Internally

    • Staging Approval

    • API Confirmation

    • User Test Externally

    • Analytics Setup

    • Launch!

Ready to begin? Let’s hop on a call to get started.

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