One of the hardest parts of building a brand is distinguishing between your personal preferences and strategic design choices with your audience in mind. Here are a few quick tips to help you navigate that process!

Building up your business’s SEO can feel overwhelming when you’re doing it on your own. The good news is that you don’t have to do it alone! Here are some of our favorite (and free) tools to help you audit and update your website’s SEO.

Your brand is perfectly crafted for you and your audience. So why would your collateral be generic? We’ve got a few tips on designing merch, stationery, and other brand collateral that actually reflects your business and audience!

Your website should be as unique as your business, but there are some best practices you should follow. Not only do they guarantee your users have a successful experience, but they also improve your site’s accessibility and SEO ranking! Whether you’re designing your website from scratch or simply reviewing your existing site, use our free visual design checklist to guide you towards a more beautiful and better performing website!

Having a strong online presence is crucial for small businesses and personal brands. Luckily, website builders make it easier than ever to create a beautiful, functional website without needing advanced coding skills (or a large budget). Let’s explore some of the most popular website builders available in 2024, specifically their features and pricing options, so that you can make the best choice for you and your team!

A brand strategy consists of several essential elements such as brand's foundational purpose, mission, core values, ideal audience, key messaging, tone of voice, and your competitive market position. All of these items come together to help you set goals, plan your marketing strategies, and grow as a business. We break down each of these elements to help you get started on your own brand strategy — learn more inside!

Thinking about finally taking the next step in building your dream business? Whether crafting your visual identity on your own or hiring a designer, go into the process with confidence using our free guide to get you ready to build your brand.