A brand strategy consists of several essential elements such as brand's foundational purpose, mission, core values, ideal audience, key messaging, tone of voice, and your competitive market position. All of these items come together to help you set goals, plan your marketing strategies, and grow as a business. We break down each of these elements to help you get started on your own brand strategy — learn more inside!

Thinking about finally taking the next step in building your dream business? Whether crafting your visual identity on your own or hiring a designer, go into the process with confidence using our free guide to get you ready to build your brand.