One of the hardest parts of building a brand is distinguishing between your personal preferences and strategic design choices with your audience in mind. Here are a few quick tips to help you navigate that process!

A brand strategy consists of several essential elements such as brand's foundational purpose, mission, core values, ideal audience, key messaging, tone of voice, and your competitive market position. All of these items come together to help you set goals, plan your marketing strategies, and grow as a business. We break down each of these elements to help you get started on your own brand strategy — learn more inside!