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SECOND SISTER

ADVICE

• DESIGN TRENDS

• FREE TOOLS

• BEST PRACTICES

• ADVICE • DESIGN TRENDS • FREE TOOLS • BEST PRACTICES •

Nikki Bosso 2/9/25 Nikki Bosso 2/9/25

Do You Love It Or Does Your Audience? How to Provide Effective Feedback While Building Your Branding

One of the hardest parts of building a brand is distinguishing between your personal preferences and strategic design choices with your audience in mind. Here are a few quick tips to help you navigate that process!

Nikki Bosso 1/13/25 Nikki Bosso 1/13/25

Designing Brand Collateral As Unique As You Are

Your brand is perfectly crafted for you and your audience. So why would your collateral be generic? We’ve got a few tips on designing merch, stationery, and other brand collateral that actually reflects your business and audience!